Want to bring your ideas to life, to make them take up residence in the reader’s mind, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want? Then you’re going to love this post. Let’s jump in.

What are Power Words?

Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them! But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.

Whether you want to entice your visitors to read a blog post, opt into your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates. In fact, Teespring increased their conversions by 12.7%, just by adding a few power words to their call-to-action! Are you ready to add some power words to your marketing arsenal? Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal…

The 7 Different Types of Power Words

  1. Fear Power Words
  2. Encouragement Power Words
  3. Lust Power Words
  4. Anger Power Words
  5. Greed Power Words
  6. Safety Power Words
  7. Forbidden Power Words

We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader. Let’s go over each type and see why these words work.

1. Fear Power Words

Let’s do a little experiment. Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

How to Crank Up Emotion with Fear Words

Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words: If I’m working from home, will I lose my sanity if I don’t read this post? There’s only one way to find out. (Click!) Want to sprinkle fear power words into your writing? Here are a bunch to get you started:

Agony Lunatic
Apocalypse Lurking
Armageddon Massacre
Assault Meltdown
Backlash Menacing
Beating Mired
Beware Mistake
Blinded Murder
Blood Nightmare
Bloodbath Painful
Bloodcurdling Pale
Bloody Panic
Blunder Peril
Bomb Piranha
Buffoon Pitfall
Bumbling Plague
Cadaver Played
Catastrophe Plummet
Caution Plunge
Collapse Poison
Corpse Poor
Crazy Prison
Cripple Pummel
Crisis Pus
Danger Reckoning
Dark Refugee
Deadly Revenge
Death Risky
Deceiving Scary
Destroy Scream
Devastating Searing
Disastrous Shame
Doom Shatter
Drowning Shellacking
Dumb Shocked
Embarrass Silly
Fail Slaughter
Feeble Slave
Fired Strangle
Fool Stupid
Fooled Suicide
Frantic Tailspin
Frightening Tank
Gambling Targeted
Gullible Teetering
Hack Terror
Hazardous Terrorist
Hoax Torture
Holocaust Toxic
Horrific Tragedy
Hurricane Trap
Injure Vaporize
Insidious Victim
Epidemic Cataclysmic
Bufoon Suffering
Reckoning Trauma
Dangerous Annihilate
Invasion Volatile
IRS Vulnerable
Jail Warning
Jeopardy Nerd
Lawsuit Wounded
Looming Cringeworthy
Last chance Fugacious
Worry Wreaking havoc
2. Encouragement Power Words

Let’s face it. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better. The good news? Your writing can do that for them.

How to Crank Up Emotion with Encouragement Words

Here’s an example email from Mirasee:

With two encouraging words — life-changing and magic — in one email subject line, it’s a message that stands out in most inboxes. Want to give your readers a pep talk and get them charged up again? Want to encourage them? Use these persuasive words:

Amazing Jubilant
Ascend Legend
Astonishing Life-changing
Astounding Magic
Audacious Marvelous
Awe-inspiring Master
Awesome Mind-blowing
Backbone Miracle
Badass Miraculous
Beat Noble
Belief Perfect
Blissful Persuade
Bravery Phenomenal
Breathtaking Pluck
Brilliant Power-up
Celebrate Praise
Cheer Prevail
Colossal Remarkable
Command Revel
Conquer Rule
Courage Score
Daring Seize
Defeat Sensational
Defiance Spectacular
Delight Spine
Devoted Spirit
Dignity Splendid
Dominate Spunk
Effortless Staggering
Empower Strengthen
Epic Striking
Excellent Strong
Excited Stunning
Extraordinary Stunt
Eye-opening Supreme
Fabulous Surprising
Faith Terrific
Fantastic Thrive
Fearless Thwart
Ferocious Titan
Fierce Tough
Force Triumph
Fulfill Tremendous
Glorious Unbeatable
Glory Unbelievable
Graceful Unforgettable
Grateful Unique
Grit Unleash
Guts Uplifting
Happy Valiant
Heart Valor
Hero Vanquish
Honor Victory
Hope Win
Incredible Wonderful
Jaw-dropping Wondrous
Kudos Brighten
Lovable Radiant
Flawless Classy
Affable Stupendous
Virtuoso Cheery
Openhearted Jovial
Beauteous Logophile
Adorable
3. Lust Power Words

Like it or not, lust is one of the core human emotions. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

How to Crank Up Emotion with Lust Words

See if you can spot the lust words in this headline from Cosmopolitan:

Okay, the orange underlines probably give it away, but my hunch is you didn’t need them. Power words like captivating and love jump off the page. And if you use them properly, they can stir all sorts of emotions in your readers’ heads. (Want to see your click-through rates soar? Add a lust word or two.). Here’s a lascivious list of descriptive words to get you started:

Allure Naughty
Arouse Nude
Bare Obscene
Begging Orgasmic
Beguiling Passionate
Brazen Pining
Captivating Pleasure
Charm Provocative
Cheeky Racy
Climax Raunchy
Crave Risque
Delight Rowdy
Delirious Salacious
Depraved Satisfy
Desire Saucy
Dirty Scandalous
Divine Seduce
Ecstasy Seductive
Embrace Sensual
Enchant Sex
Enthralling Shameless
Entice Sinful
Entrance Sleazy
Excite Sleeping
Explicit Spank
Exposed Spellbinding
Fascinate Spicy
Forbidden Steamy
Frisky Stimulating
Goosebumps Strip
Hanker Sweaty
Heavenly Tantalizing
Hottest Taste
Hypnotic Tawdry
Impure Tease
Indecent Tempting
Intense Thrilling
Intoxicating Tickle
Itching Tight
Juicy Tingle
Kinky Turn on
Kiss Unabashed
Lascivious Uncensored
Lewd Untamed
Lick Untouched
Lonely Urge
Longing Voluptuous
Love Vulgar
Pleasurable Charismatic
Riveting Obsession
Mouthwatering Compelling
Magnetic Enchanting
Lovely Engaging
Intriguing Fascinating
Flirt Alluring
Lure Wanton
Luscious Wet
Lush Whip
Lust Wild
Mischievous X-rated
Mouth-watering Yearning
Naked Yummy
Sneak peek Promiscuous
4. Anger Power Words

As writers, sometimes our job is to anger people. Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. So, we have to fan the flames.

How to Crank Up Emotion with Anger Words

The authors of this Forbes headline don’t pull any punches:

I didn’t realize some people get angry over business jargon, but apparently, it’s a thing. And this headline, undoubtedly, had such people frothing at the mouth. If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. ?

Abhorrent Money-grubbing
Abuse Nasty
Annoying Nazi
Arrogant No good
Ass kicking Obnoxious
Backstabbing Oppressive
Barbaric Pain in the ass
Bash Payback
Beat down Perverse
Big mouth Pesky
Blatant Pest
Brutal Phony
Bullsh*t Pissed off
Bully Pollute
Cheat Pompous
Clobber Pound
Clown Preposterous
Cocky Pretentious
Corrupt Punch
Coward Punish
Crooked Rampant
Crush Ravage
Curse Repelling
Debase Repugnant
Defile Revile
Delinquent Revolting
Demolish Rotten
Desecrate Rude
Disgusting Ruined
Dishonest Ruthless
Distorted Savage
Evil Scam
Exploit Scold
Force-fed Sick and tired
Foul Sink
Freaking out Slam
Full of sh*t Slander
Greedy Slap
Gross Slay
Harass Smash
Hate Smear
High and mighty Smug
Horrid Sniveling
Infuriating Snob
Jackass Snooty
Kick Snotty
Kill Spoil
Knock Stuck up
Knock out Suck
Know it all Terrorize
Lies Trash
Livid Trounce
Loathsome Tyranny
Loser Underhanded
Lying Up to here
Maul Useless
Broke Stink
Fear Raise hell
Sneaky Screw
Rant Miff
Diatribe Vicious
Weak Diminish
Provoke Hostile
Morally bankrupt Worst
Thug B.S.
Agitate Boil over
Annoy Violent
Misleading Violate
Lollygag Quixotic
5. Greed Power Words

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true. Skim through good marketing copy on an e-commerce site, and you’ll find a lot of powerful words based on vanity or greed. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working. The truth is, nearly every human being on the planet is interested in either saving or making money.

How to Crank Up Emotion with Greed Words

Its explicit and implicit use of greed words makes this popular book from Dave Ramsey a great example:

Source: Amazon (affiliate link)

“Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters. But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving. (It also gets bonus points for using alliteration and the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp (which is also an excellent example of onomatopoeia, by the way) on your readers’ greed glands, use these power words:

Bank Jackpot
Bargain Lowest price
Best Luxurious
Billion Marked down
Bonanza Massive
Booked solid Money
Cash Money-draining
Cheap Money-saving
Costly Nest egg
Discount Pay zero
Dollar Prize
Double Profit
Explode Quadruple
Extra Reduced
Feast Rich
Fortune Savings
Don’t miss out Fast
Giveaway While they last
Instantly Expires
Never again Premiere
Final More
Hurry Sale ends soon
Value Monetize
Big Save
New Deadline
Handsome Noteworthy
Kick ass Moneymaking
Knockout Lucky
Notable Amplify
At the top Attractive
Wealthy Ahead of the game
Legendary Beautiful
Optimal Good-looking
Successful Bold
Fortunate Sassy
Smart Elegant
Gorgeous Clever
Foxy Quick-witted
Genius Effective
Elite Drop-dead
Crowned Dazzling
You Turbo charge
Bright Super-human
Brassy Booming
Boss Unbeaten
Undefeated Boost
Exclusive / Exclusivity Frugal
Special Price break
Before Running out
Upsell Bonus
Free Six-figure
Freebie Skyrocket
Frenzy Soaring
Prosperous Surge
Gift Treasure
Golden Triple
Greatest Waste
High-paying Wealth
Inexpensive Whopping
Cheat sheet
6. Safety Power Words

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe. They need to trust both you and your product or service. They need to have confidence you’ll deliver, and they need to believe they’ll get results. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

How to Crank Up Emotion with Safety Words

On the landing page for one of our Smart Blogger courses, we use power words to make sure our potential customers feel safe:

In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words:

  • Money-back
  • Results
  • Refund
  • Proven
  • Risk-free

They work for us, and they can work for you. Help your customers feel safe by using as many of these power words as possible:

Above and beyond Privacy
Anonymous Professional
Authentic Protected
Automatic Proven
Backed Recession-proof
Bankable Refund
Best-selling Reliable
Cancel anytime Research
Certified Results
Clockwork Risk-free
Endorsed Rock-solid
Foolproof Science-backed
Guaranteed Scientific
Moneyback Bona fide
Recognized Authority
Studies show Because
Scientifically proven Genuine
Worldwide Authoritative
Safety Accredited
Fully refundable Case study
Well respected Dependable
Improved Ensured
Expert According to
Track record Approved
Ironclad Secure
Legitimate Sure-fire
Lifetime Survive
Money-back Tested
No obligation That never fails
No questions asked Thorough
No risk Trustworthy
No strings attached Try before you buy
No-fail Unconditional
Official Verify
Permanent World-class
Guilt-free Don’t worry
7. Forbidden Power Words

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right? Curiosity always got the better of us. The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature. So why not tap into that programming?

How to Crank Up Emotion with Forbidden Words

This Ahrefs article tempts you with its headline:

What’s the “secret”? Only one way to find out. Whenever you want to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Ancient Lost
Backdoor Never seen before
Banned Off the record
Behind the scenes Off-limits
Black Market Outlawed
Blacklisted Private
Bootleg Restricted
Censored Sealed
Remote Be the first
Ridiculous Become an insider
Secrets Bizarre
Shocking Class full
Ssshhh!!! Closet
Spoiler Elusive
Supersecret Hilarious
Thought-provoking Illusive
Top secret Incredibly
Trade secret Insane
Uncharted Interesting
Unconventional Invitation only
Undiscovered Key
Unexplained Login required
Unexplored Members only
Unheard of Myths
Unsung Odd
Untold On the QT
Unusual Priceless
Wacky Privy
Zany Psycho
Classified Secret
Cloak and dagger Smuggled
Concealed Strange
Confessions Tried to hide
Confidential Unauthorized
Controversial Uncensored
Covert Under wraps
Cover-up Undercover
Exotic Underground
Forbidden Under-the-table
Forgotten Undisclosed
From the vault Unexpected
Under the table Unlock
Hush-hush Unreachable
Illegal Unspoken
Insider Unveiled
Little-known Withheld
Hidden

Back to Top

Now that we’ve looked at the different types of power words (and gone over a few quick examples), let’s go over all the different places you can use them:

Powerful Words in Action: 14 Places Where Strong Words Can Help You

  1. Headlines
  2. Subheads
  3. Email Subject Lines
  4. Opt-In Boxes
  5. Homepage
  6. Business Names/Blog Names
  7. Product Names
  8. Sales Pages
  9. Testimonials
  10. Bullet Lists
  11. Button Copy (Call to Action)
  12. Author Bios
  13. YouTube Videos
  14. Book Titles
1. Using Power Words in Headlines

Any writer or blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post. Its purpose, after all, is to entice the reader to read the rest of your content. If your headline fails to get attention, potential readers will ignore it when it shows up in their tweets and social media feeds. And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like. Here’s another example from BoredPanda:

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.) The headline then drives it home by using the powerful verb “Conquer.” Here’s one from BrightSide:

While one or two power words are often enough, this headline proves you can use more when it fits. This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait. Here’s one from Smart Blogger:

This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2021 post incorporates two greed words: “money” and “get paid.” It’s one of our most popular posts, and its headline’s use of power words is a big reason why.

2. Using Power Words in Subheads

Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. Adding some power words to your subheads is a good way to make your post look like an interesting read. For example, here are three subheads from our post on E-book mistakes:

See how the power words in these subheads grab your attention and make you want to read the text that follows? Power words can help with SEO too. Adding one or two power words to your subheads will compel readers to stick around longer, which will increase your dwell time — a big deal in Google’s eyes.

3. Using Power Words in Email Subject Lines

Having an email list is of little use if only a handful of readers bother to open your emails. And these days, most people’s inboxes are flooded, so they’re selective in which emails they open. You can stand out in their inbox and raise your open rates by including power words in your subject lines. Just look at this one from Ramit Sethi:

Both “Triumph” and “Tragedy” are powerful words full of emotion. And finally, here’s a good example from AppSumo:

The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside. See how that works? When you send out emails to your list, try to add a strong word to your subject line so it stands out in readers’ inboxes.

4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers. That means — unless you’re using a blogging platform like Medium which doesn’t allow them — you should have opt-in forms scattered across your website.

You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else. But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t give it away to just anyone.

(Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.) Fortunately, you can use power words to make your offer more enticing. As an example, here’s an old popup from Cosmopolitan:

This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy. Here’s a slightly more subtle example from Betty Means Business:

It’s understated, but still quite effective. Again, you don’t have to overdo it with the power words on these. A little can go a long way. Here’s one final example from Renegade Planner:

If you’re not using power words in your opt-in boxes, you’re missing out.

Big time.

5. Using Power Words on Your Homepage

Your homepage is the face of your website and it’s usually one of the most visited pages. Many people who visit your website will see this page first, so you want it to make a good first impression. Some people use their homepage to promote their email list, others use it to promote one of their products, and others use it as a red carpet — welcoming new visitors and explaining what their site is all about.

In any case, your homepage is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave (never to return). Look at this value proposition on the homepage for Nerd Fitness:

“Nerds,” “Misfits,” and “Mutants” are unusual power words that work well for Nerd Fitness’ target audience. These words immediately separate it from all the other fitness blogs out there. But they push it even further with “Strong,” “Healthy,” and “Permanently.” Here’s another value proposition from MainStreetHost’s homepage:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide. Of course, you don’t have to limit your use of power words to the top of your homepage. You can use it in other parts of the homepage too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list:

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

6. Using Power Words in Business Names/Blog Names

Having a forgettable name is poison to your website’s growth. So when you start a blog, you want to make sure you have a name people can easily recall. If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you should use a power word to give it some punch. The right word will make you stand out from all the boring, forgettable brands out there. Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

Use Power Words in Business and Blog Names

7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch. It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.” Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else about it. Who wouldn’t want to be part of a community of rising heroes? Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit. So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

8. Using Power Words on Sales Pages

You can also use power words to spruce up the copywriting on your sales pages and make them more effective at selling your e-commerce products or services. They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button. Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page. His headline is followed by emotion-packed subheads:

9. Using Power Words in Testimonials

Power words are also tremendously effective in testimonials. Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect. Just look at this example from Betty Means Business:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product they’re selling. Many opt-in forms include a huge list of reasons you should sign up to their email list. And many case studies use bullet lists to quickly summarize information.

You can use power words in these lists to inspire more excitement in your reader as they read through them. Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

Without these power words, these lists wouldn’t convince nearly as many readers to buy or subscribe.

11. Using Power Words in Button Copy and CTA (Call to Action)

Yep, you can use power words in your button copy too — even if you only have a few words you can fit in there. One of the most common power words used in buttons is “Free” (as in the example below):

But you can be more creative with buttons than you might think. Takes this button from the sales page for the book The Renegade Diet:

“Immediate,” “Money Back,” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button. Here’s an example from Tim Ferris:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing — like you’re getting access to something that’s been kept hidden away. Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing. When you guest post for another blog (or write a paid article as a freelancer), your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use. As an example, here’s the author bio from Henneke Duistermaat in her post on overcoming writer’s block:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters. You can tell she has carefully picked each perfect word for maximum impact. Here’s another example from Sarah Peterson’s post on blog ads:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free,” “Reveal,” and “Begging.” Makes you want to get your hands on that report, doesn’t it?

13. Using Power Words on YouTube Videos

If you’re publishing videos on YouTube and you want to get more views, you should use power words in your titles. All the biggest YouTube channels do this. They understand most of their views will come from their subscribers finding them in their feeds, and from people finding them in the sidebar of other videos.

In both cases, you’re competing with many other videos for their attention. If you want your video to stand out and be the one they choose to watch, your title has to be captivating. See how Philip DeFranco does it below:

“Disgusting,” “Punishment,” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars, and Kim Kardashian). Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions. Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid,” his title catches a lot more attention (as you can see for yourself by the millions of views it’s received).

14. Using Power Words in Book Titles

If you’re interested in writing your own book, adding power words to your titles will help it sell better. With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside. Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

Mark Manson’s bestselling title is packed with power. The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

One more:

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open and read it in one go. The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.

Go Ahead and Tell Me. What Powerful Words Did I Miss?

They’re known by many names…

Emotion words. Good words. Strong words. Powerful words, creative words, sensory words, trigger words, persuasive words, descriptive words, impactful words, interesting words, positive words, unique words, and even — yes, seriously — awesome words.

But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use this valuable communication skill every day to pack their writing with emotion so they can increase conversions.

Yes, this is an enormous list of words, but with so many power words and power phrases available, you’d need a thesaurus or Word of the Day dictionary to catch every single word on the first pass. (Plus, new words seem to be added to the English language every day.)

What are some other good words that seem to have that extra little spark of emotion inside them? Do you have favorite power words?

Share them in a comment below.

The article was published on September 27, 2021 @ 11:26 AM

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