Web Design and Development is quite a long process and we have to make sure that nothing is missed, professionals with using checklists. We wish this checklist will help you with best strategies related to web design, web development, and SEO.
You should always have a backup of the whole website because it is the only solution when anything goes wrong. If your website is in WordPress, there are many free WordPress backup plugin that you can setup within minutes.
Review all Single Website Pages
Before launching your website go through these points with depth checking for readability, functionality and visual appearance. Logo, images, Navigation bar, Footer, Design layout, Content, Calls-to-action buttons, Links, Forms, Maps, Contact info, Sidebars, Pop-ups, Social media icons, Widgets, Logins/portals
Check Email and Forms
Once you have setup email for your website with the server, the next thing you need to do is to make sure that all forms on your site are working well. Test your contact forms, email subscription forms, and Comment forms.
Check Premium Media
Social media plug-ins
Make sure that your website visitors can find your social media icons to connect with your website on social platforms like Twitter, Facebook, LinkedIn, YouTube, Instagram, etc. You should check that social sharing plugins on your website and blogs are working properly.
Check text/HTML ratio
The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page. An Ideal HTML ratio is anywhere from 25 to 70 percent. It is not a direct ranking factor for search engine but there are many factors that are related to text to HTML ratio and directly affect to search engine ranking.
Do check for duplicate content
Do a search to see if your content exists elsewhere on the Web or not! And make sure you have removed the dummy content. You may want to check outcome and use it regularly. Check with Copyscape or Plagiarism software.
Check all website links with screaming frog. It can help you to figure out all the 404 links.
Custom 404 Page
Make a custom 404 page to make a difference for your brand. Check out best 404 pages!
Upgrade your WordPress and Plug-ins
Before launching the website, check that you’re using the latest updated WordPress installation as well as plugins and themes.
Just check out whether your website is mobile responsive or not. 57 % of mobile users will leave your website if it takes more than 3 sec to load and 30 percent will cancel a purchase transaction if the shopping cart isn’t well optimized for mobile devices. That’s why you should make your site responsive and mobile friendly that delivers great user experience with Getting SEO benefits. Use Google’s Mobile friendly test to check mobile responsiveness.
Do you have setup Google Analytics for tracking and reporting the website traffic? After verifying Google analytics is collecting website traffic data.
Exclude your IP address
Set up filters in Google analytics to exclude traffic from the IP address. You can get your IP address by typing “what is my IP” into Google.
The Web Master Tools
Do you have setup search console and Bing Webmaster Tools? It checks website indexing status and optimizes visibility of their websites. Note: Configure your website with https:// if your website has SSL certificate.
If your website already has an SSL certificate, then transfer your website to the new server. If not, then purchase a new SSL. This can take up to two weeks to set all pages to https. SSL certificate will ensure your website is encrypted so hackers can’t hack any of your data. Not only will this build trust to your website visitors, but it’ll also boost your SEO ranking since SSL is now part of Google’s search ranking algorithm.
Check robots.txt file, it gives instructions to web robots that what to crawl and index pages from the website. And also make sure that all sites’ pages they are not set to noindex, nofollow. Furthermore, check all the login pages should setup to the noindex, nofollow.
Check your Sitemap files on the server side as well as on the website. It helps search engine for better indexing pages and determining website structure.
In search console, Go for Search Appearance > Sitelinks for demoting the links that you won’t display in search results pages.
Make validate your content with W3C Validation. World Wide Web Consortium allows users to check HTML code for web formatted markup. This validation is required for enduring the quality of WebPages. In results, W3c helps to improve search ranking and give better user experience.