WordPress launched in 2003 and now powers a fifth of the websites on the Internet, which makes it the most popular content management system (CMS) out there. While it started life as being mere “blog software,” it is now a versatile all-purpose publishing tool.

1. WordPress Is Free & Open Source

This means that it costs you nothing to use. It is free to download, install and use as you like. WordPress only costs your money if you hire a web developer to create a custom theme or custom features for your website.

2. Creating and Editing Your Content is Easy

One of the many reasons that WordPress is popular is having to do with its user-friendliness. WordPress is both easy to use and easy to learn, even for beginners. As a non-technical person, you can edit the content on your website without having to pay a webmaster to do it. Gone are the days when you needed coding skills to make major changes. You can add, alter or remove content via your computer or even from your smartphone.
Almost all forms of websites possible…
• An eCommerce (WooCommerce) website like eBay or Alibaba.
• A Blog like Mashable or TechCrunch.
• A Video Website like YouTube or Vimeo.
• A Service/Appointment Booking Website.
• A Photography Website like Flickr.com.
• A Directory Website like YellowPages or Yelp.
• A Classified Ads Listing Website like OLX.
• A Membership Website like Udemy.
• A Question Answer Forum likes Quora.com.
• A Knowledgebase/Wiki website.

3. Say Goodbye to Hand Coding

WordPress is a self-contained CMS (content management system), and as such does not necessarily require any additional HTML or FTP editing software. This is a huge advantage for the novice webmaster. WordPress makes it easy to add new content, format blocks of text, and upload and edit multimedia files. With WordPress, you will not need any additional editing software. Everything is built into the system itself.

4. Easy to hire developers from around

With WordPress, you get a product coded by thousands of developers from around the world who are constantly working to make it a better product. You get to benefit from their work without having to pay a penny for it. This immense talent pool behind the product is one of its biggest assets.

5. It Offers a Wide Array of Functions

Along with basic features like blogging and commenting, WordPress provides you with a host of functions via its many plugins. Plugins are extensions that deliver additional functionality. The fact that WordPress is as popular as it is has resulted in developers creating numerous plugins for it. You will be able to create video galleries and slideshows among many other forms of content.

6. WordPress Provides a Built-In Blogging Platform

WordPress began as an open-source blogging platform, and all sites created with WordPress contain this built-in blogging feature. Now, we know the importance of content marketing for creating brand recognition and interacting with your community and followers. Blogging is a prime way to provide this value to your readers.

7. It Is Easily Integrated with Any Service/Application

Default WordPress has a lot of inbuilt functionality but you can even make it more powerful with plugins. When you install Plugins, it will add extra functionality to your WordPress website. Some plugins and free and others are premium. There are around 41000+ plugins available at the WordPress repository.
There are lots of functions that can be easily integrated with WordPress. Like,
1. Contact Form 7– Contact Form is among the basic requirements for any website. Contact Form 7 is the most recommended plugin for WordPress. However, there are several limitations to it.
2. Email Marketing – Email Marketing is one of the most important features to get intact with your customers. With email marketing service integration, emails collected through your website get automatically added to your mailing list.

8. WordPress Makes SEO Easy

Every website owner should keep SEO in mind when looking for a content management system. Right out of the box, WordPress offers several options that can help you to get to the top of the search engine results. Search engines like Google have a preference for WordPress due to its logical architecture and responsive design. Its code is clean and simple so that search engine spiders will have no issues when trying to crawl your site. Each page and each blog post can be given its meta tag keyword which allows for even more precise SEO. If you have no idea how to use meta tags, there are various plugins available that can handle them for you.

9. It is Flexible & Tons of Plugin

As noted in the introduction, WordPress started life as a blogging platform but has evolved into so much more. As a full-featured CMS, WordPress is used on over 75 million websites around the world. The sites vary broadly in their function and range from social media websites to sites for business and news. With the right plugin, you can even use WordPress to build a fully functioning directory website among many other options. Because there are so many sites using them, many of the more popular and thoroughly tested plugins are completely free.

10. There Are Numerous (Free) Resources

If you want to learn enough to be considered a WordPress Expert, you have thousands of blogs with tutorials and guides at your disposal. Whether you are a beginner or have extensive coding knowledge, there are forums and other resources that you can use to find help such as answers to any questions you might have.

11. WordPress has a Bullet-Proof Reputation

At first glance, the fact that WordPress is open source may seem to make it more vulnerable to hackers since they have access to the code. However, the reverse is true. The reality is that you have a large security team that is constantly working to make your website more secure. The result is that your blog is less vulnerable to hackers than it would be if you were using a proprietary CMS.

12. Truly Customizable Appearance

WordPress allows you to give your website exactly the look you want. There is a theme for just about every look, whether you want your site to look like a magazine or are building an eCommerce site. Besides, you can customize the themes with your colors and images as many of them have their control panel. You can change your background, fonts, and colors without doing any coding.

13. Multiple Media Types Support

WordPress allows you to have a wider range of content types than just text. You can post your audio, video, or any other type of media since WordPress has built-in support for many different file types. It also supports YouTube, Twitter and other websites that allow you to embed content. You can even allow your visitors to post videos in their comments.

14. WordPress Loves Multi-Language Sites

If you have offices in more than one country, you probably need localized sites for every one of them. WordPress sites are easy to duplicate and customize so managing various sites in a variety of languages and time zones is a piece of cake.

15. It is a Universal Platform

What happens with a standard website if you part company with your developer? In most cases, you will have to start from scratch with a new developer. This can be costly and time-consuming. However, with a universal platform like WordPress, your new developer should be able to start up where the old one left off without too much trouble. Anyone with a basic understanding of PHP and MySQL will be able to start work on your WordPress website project even at short notice.

16. WordPress is Mature

WordPress is over ten years old. It’s not buggy and it won’t crash your site or erase your data. During the past decade, WordPress has been refined, tested, and enhanced. In the process, it has evolved into a world-class web publishing system.

17. Large Community Helps in Troubleshooting

WordPress has a massive community of active users and developers. Its well-maintained support forum contains millions of queries and solutions to troubleshoot problems. You can also search for your query to get the previously answered question. Post your questions unhesitatingly, and you’ll get a 100% valid solution. Apart from its official forum, there are several other WordPress dedicated forums run by developers where one can ask queries and get solutions.

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